Privacy Policy

Effective Date: 02-02-2016

DriveFactor Inc. (“DriveFactor”) cares and values your privacy, this policy outlines how we collect and use information on (“Site”). This Privacy Policy sets forth DriveFactor Inc.’s commitment to protecting personally identifiable information we obtain about you when you become our customer by obtaining a product from us to be used primarily for personal, family or household purposes (“Personal Information”). The Privacy Policy applies to current and former customers and to the website

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at

DriveFactor Inc. complies with the U.S.–E.U. Safe Harbor framework and the U.S.-Swiss Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. DriveFactor Inc. has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view DriveFactor Inc.’s certification, please visit

Collecting Personal Information

We collect Personal Information from applications, questionnaires, and other forms you submit to us, such as your name, contact information (address, email, and telephone number). We also collect information from your transactions and interactions with us, such as your driving report settings.

We may access public sources of information, such as census data, and private sources of information such as market research data to append the data to a user profile. Note: our Web sites may be hosted by a third party service provider on servers located in the United States. If you are located in a non-US jurisdiction, you may be sending your Personal Information to the United States or another jurisdiction that does not have laws that provide an equivalent level of data protection to the laws in your home country.

Cookies and Other Tracking Technologies

Technologies such as: cookies, beacons, tags and scripts are used by DriveFactor and our analytics or service providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to store these identifiers, which allow us to authenticate you when you visit the website. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. The IP address may not be the IP address of your personal computer, but the IP address assigned to your Internet connection by your Internet service provider or company network. We also may collect aggregate search terms from search engine referrals to determine what information visitors are searching for when they find our websites.

We do not link this automatically collected data to other information we collect about you.

Third parties with whom we partner to provide certain features on our site or to display advertising based upon your web browsing activity use LSOs such as HTML 5 to collect and store information.

We use mobile analytics software to allow us to better understand the functionality of our mobile software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personal information you submit within the mobile app.

We partner with a third party to either display advertising on our website or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this website and other sites in order to provide you advertising based upon your browsing activities and interests. If you wish to not have this information used for the purpose of serving you interest-based ads, you may opt-out by clicking here (or if located in the European Union, click here). Please note this does not opt you out of being served ads. You will continue to receive generic ads.

Collecting Personal Driving Data

In addition to collecting personal information, DriveFactor will collect data about your driving habits from electronic devices, such as the DriveFactor telematics devices and certain cellular telephone applications. Such data may include the number of miles you drive, the way you drive including your turning, acceleration, braking, and other driving characteristics, the times of day you drive, and the places you drive.

When you download and use our services, we automatically collect information on the type of device you use, operating system version, and the device identifier.

We also collect your location-based information for the purpose of scoring your driving habits. . We will only share this information with our mapping provider for the sole purpose of providing you the service.

You may opt-out of location-based services at any time by editing the setting at the device level or by emailing us at

We may occasionally send you push notifications through our mobile applications to send you game updates, high scores and other service related notifications that may be of importance to you. You may at any time opt-out from receiving these types of communications by turning them off at the device level through your settings.

Using personal driving data

Personal driving data is necessary for the performance of DriveFactor services including creating and displaying driving reports and providing feedback to help you drive more safely. If you purchase auto insurance from one of DriveFactor’s partner insurance companies and receive a discount for being a DriveFactor customer, DriveFactor will share certain personal driving data with that insurance company including, for example, the total miles you drive and the DriveFactor Safe Driving Score. DriveFactor will never, however, share data about where you drive or where your car is parked with any insurance company or other third party without your explicit permission, except as required by law.

Using Personal Information

Personal Information collected from you is often necessary for the performance of the services and functionalities offered on our website. Information gathered from Web-based tools may be used to (i) administer and improve our websites and your user experience, by gathering statistical information about how our website is used, and diagnosing any technical problems which may occur with our servers; and (ii) identify individual users who have registered for certain products, and track their online activities, including their registration, submissions, and information requests, in accordance with applicable law.

Co-Ownership of Personal Information

When signing up with an insurance carrier or by consenting to share with an insurance carrier, we will share your personal information with that carrier. We share this information so that the insurance carrier can provide discounts on your auto insurance to you. This sharing will continue until you contact either your insurance carrier or DriveFactor. If you discontinue sharing your personal information you will no longer have the ability to receive auto insurance discounts.

Send Offers

We use personal information to register you with the website and provide you with requested information or services. We may also from time to time use your contact information to send you information about DriveFactor and marketing materials via telephone, automated email messages, and direct mail. These email messages may contain web beacons and other features that tell us you received and were able to open the message. At any time you may opt out of receiving further email communications from us by clicking the unsubscribe link in the footer of all DriveFactor email messages. This website contains links to other websites: DriveFactor is not responsible for the privacy practices or the content of other websites. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Use By Third Parties

If you submit personal information to us as part of a request to be contacted by insurance companies, driving instructors, or other third parties, we will supply your personal information to them, and they will use the information you have provided to contact you regarding the specific product which you have requested. We do not have control over the use of your personal information once we provide it to them and we are not responsible for their privacy practices. Your rights with respect to their treatment of your information will be governed by their own policies.

Disclosing Personal Information

We will share your personal information with third parties only in the ways that are described in this privacy statement. DriveFactor may disclose personal information to third parties as required or permitted by law, under the following circumstances:

  • To companies and individuals with whom we contract to perform business functions and services on our behalf, e.g., hosting our web servers, analyzing data, providing legal, accounting and marketing services, and providing other support services,
  • To government agencies, advisors, and other third parties in order to comply with applicable laws, law (e.g., in response to subpoenas or government investigations), to assert or defend legal claims, and in order to investigate or respond to actual or suspected illegal activities, fraud, and threats of physical harm, or to protect the rights or property of DriveFactor
  • To carefully selected business partners (e.g., so they can alert you to valuable products and services;
To non-financial service providers, such as retailers, online and offline advertisers, non-profit organizations, and third parties when you direct us to share information about you. These service providers are authorized to use your personal information only as necessary to provide these services to us;
  • If DriveFactor is in negotiations to be acquired by or merged with another company. You will be notified via a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Your Opt-Out Choices

With respect to personal information, you have the ability to opt out of certain types of information sharing and communications. You may tell us not to:

  • Disclose information about you outside our company, except we may disclose information as required or permitted by law. You may opt out of our disclosing this information by emailing
  • Solicit you by mail, telephone or e-mail for products and services that are not directly related to your account and that are outside our regular communications with you (such as your monthly statement, customer service e-mails or when you call our customer service center). If you tell us not to solicit you, we will not disclose information about you within our corporate group of companies for that purpose. You may opt out of receiving these communications and information when you create your DriveFactor account by following the instruction for opting out of the communication programs. If you receive an email from us you may opt out of further email communications by following the opt-out link contained in the email.

Please note that your decision to opt out will not apply to certain disclosures that are required for us to deliver the products you have ordered or that are specifically permitted or required by law. Your general opt-out instructions will not apply to specific disclosures or communications to which you consent.

Personal Data Security and Confidentiality

We have up-to-date physical safeguards, such as secure areas in buildings; electronic safeguards, such as passwords, internal and external firewalls, and encryption; and procedural safeguards, such as customer authentication procedures to prevent ID theft. Information you provide to us when you register for and order our products is transmitted to us through a secure sockets layer (SSL) transmission. We restrict access to information about you to only those employees who need to know that information to provide products or services to you. We carefully select and monitor outside service providers, such as mail vendors, who have access to customer information, and we require them to keep it safe and secure. We do not allow them to use or share the information for any purpose other than the job they are hired to do. We train our employees on these security procedures, and we conduct regular audits to check on compliance with the procedures. Of course, you must do your part to ensure the security of your information. For example, you must guard your logon ID and password and not permit unauthorized use of your account. No security measures can provide absolute protection of data, but we will strive to provide a superior level of protection for your information.

Personal Data Access, Delete and Correction

By using the contact information below, DriveFactor will provide you access to personal information about you in accordance with applicable law, so you can correct or delete the personal information. You may have additional rights in non-U.S. countries, such as objecting to and blocking the processing of your personal information. For security reasons, DriveFactor will take steps to authenticate your identity before providing you with access to personal information. We will respond to any requests for access within 30 days.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. Please contact us if you wish to cancel your account or request that we no longer use your information to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


With your consent we may post your testimonial along with your name. If you want your testimonial removed please contact us below.

Social Media Features and Widgets

Our site includes social media features, such as the Facebook Like button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Revisions to the Privacy Policy

If we amend this Privacy Policy, we will post an updated Privacy Policy on the website where you access your account, and changes will be effective 30 days after the updated Privacy Policy is posted. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on the website prior to the change becoming effective. Your continued use of our website following the posting of an updated Policy will mean you accept the changes. In countries outside the United States, we will also take other steps as required by law, such as obtaining your consent or providing you with the opportunity to delete your personal information.

Children’s Privacy

DriveFactor’s website is intended solely for use by adults. We do not knowingly collect personally identifiable information from children.

Contacting Us

If you have questions about this Privacy Policy or about our information practices, you can contact our customer care team at or 1-804-396-4636 or send correspondence to:

DriveFactor Inc.
5300 Hickory Park Drive
Suite 220
Glen Allen, VA 23059